Wall Street is trying to make AI search sexy

Getty Images; iStock; Natalie Ammari/BI

• Finance firms and fintech startups are trying to use generative AI to improve search capabilities.
• Search is a complex and challenging technical problem, but AI could make it a lot easier.
• Here's how firms like Goldman Sachs and Blackstone are trying to crack the code on search.

If data is the new oil, then banks like Goldman Sachs are in good business.

For decades, Goldman hoovered up information about the clients it did business with...