Larnaca using influencers to promote tourism

The Larnaca Tourism Board (LTB) has been intensifying efforts to boost the region’s online presence through collaborations with high-profile influencers.

Recent initiatives aim to promote Larnaca to international audiences, highlighting its marine attractions and local culture.

One of the most notable partnerships involved Sophia Hadjipanteli, a globally recognised influencer with over 1.5 million followers.

As part of the ‘Ocean of Threads’ project, Hadjipanteli...