General Motors and Barclays said on Monday they have signed a long-term credit card partnership agreement to let customers earn and redeem reward points on new Buicks, Cadillacs and other GM cars, including electric vehicles.
Company-branded credit cards can be a major win for banks, as they capitalize on customer loyalty to the partner brand along with offers of attractive perks such as cashback and rewards.
The partnership will help expand Barclays’ credit card footprint...