Gaming firm Jetapult acquires stake in Saudi Arabia-based UMX Studio for $4.5 million

Along with acquiring equity, Jetapult will provide capital to expand UMX Studio’s existing portfolio, increase its audiences across markets and build games in new genres. Jetapult’s team of gaming experts will also support UMX Studio in enhancing user acquisition, scaling monetisation efforts and adopting advanced analytics and artificial intelligence tools, senior executives said.