Budget brands are winning in China as people turn to cheap food and fashion
Chinese consumers are looking to buy more for less.
Kevin Frayer/Getty Images
- China's thrifty consumers are boosting Asian companies with wallet-friendly offerings.
- Companies like Japan's Saizeriya, Yum China, and Fast Retailing have recently reported strong sales.
- China is in a prolonged economic downturn, with once free-spending consumers now pinching pennies.
China's consumers are tightening up their belts, but not everyone's a loser. Some companies are riding the frugal wave.
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