Google's share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom
Google's share of US advertising could drop below 50% for the first time in more than 10 years, according to eMarketer.
Dilara Irem Sancar/Anadolu via Getty Images
- Google is facing new competition in the advertising market as AI transforms the industry.
- Google's search ad market share in the US could fall below 50% for the first time in a decade.
- Perplexity AI, meanwhile, says it is attracting "top-tier" advertisers.
Google is facing a challenge to its decadeslong...
Заголовки