Is Reddit the Future of Crisis Communications?

Let’s say you represent the most powerful government on Earth and would like to convey some information to the citizens of your country in a moment of crisis. We’re talking pretty basic stuff: How to apply for federal assistance after a series of massive natural disasters, the general state of the recovery effort, things like that. You’ve got a lot of options, more than ever in the history of mankind. You can issue a press release. You can call a press conference.