Donald Trump likely won’t win Coachella. So why is he campaigning there?

Trying to find Republicans in Coachella is like trying to find Dodgers fans in San Francisco — they’re there, but they’re vastly outnumbered.

So why is Donald Trump speaking at a campaign rally Saturday, Oct. 12, just outside the heavily Latino city — 29 days before the Nov. 5 election — where more than half of voters are registered Democrats and 78% of voters chose Joe Biden in 2020?

Mike Madrid, a Republican political consultant and expert on Latino political behavior, has an idea.