TV Production Should Use Social Media Influencers to Take Big Swings, Says Roku Content Chief

In a TV production climate that saw a 20% plummet in Los Angeles last year and an overall drop-off of 40% since 2022, risky, large-scale prestige projects are no longer the name of the game. But Roku Media content chief David Eilenberg sees a way to keep “risk built into the system”: social media influencers.

Speaking at TheWrap’s annual Grill conference on Tuesday at the DGA Theater Complex, the entertainment executive posited that looking to “that convergence of the digital world...