Inside ESPN's 3-part plan to jump-start its lagging podcast business
ESPN had shows like "Mike & Mike," which ran from 2000 to 2017, but has fallen behind in podcasting.
ESPN
- ESPN has a huge audience, a growing streaming presence, and a nascent betting app.
- But the sports giant hasn't made podcasts a big priority so far.
- Its content president described three ways ESPN could make its podcasts more successful.
ESPN has an unmatched portfolio of sports rights; personalities who've become household names; and one of the biggest social-media followings of any brand.
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