Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million
Top YouTube group Dude Perfect hires Andrew Yaffe as CEO.
Andrew Yaffe/Dude Perfect
- YouTube group Dude Perfect, known for viral stunts, has hired its first CEO.
- Former NBA exec Andrew Yaffe has joined the team to help grow the business beyond YouTube.
- Yaffe broke down the company's business plans and the importance of connected TV.
Dude Perfect isn't playing games. The company just hired its first CEO to help it continue to grow beyond social-media fame and into a full-fledged media empire.
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