LaLiga expands Saudi links with 3-year Riyadh Season sponsorship
October 10 – LaLiga has announced a three-season commercial partnership with Saudi Arabia’s Riyadh Season – a series of entertainment, cultural, and sporting events held in the kingdom’s capital of Riyadh – become an official sponsor of Spain’s top football division until 2027.
LaLiga’s has targeted the Middle East and North Africa (MENA) region for further expansion. Although LaLiga does not have a dedicated office in Saudi Arabia, it operates out of Dubai,
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