PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
Mark Grether helped build Uber Ads into a $1 billion business. Now he wants to grow PayPal's ad business.
PayPal
- PayPal is set to launch an ad business, starting in the US.
- The company intends to offer ads across its own properties, as well as other retailers.
- It's pitching advertisers on its trove of transaction data and the large audience of PayPal accounts.
PayPal is set to announce the official launch of PayPal Ads on Thursday. This new advertising business...
Заголовки