Saudi Arabia narrowly failed on Wednesday to win a seat on the United Nations Human Rights Council, a blow to Riyadh’s efforts to boost the country’s rights reputation abroad and four years after it was rejected in a 2020 bid to join the 47-member body.
Saudi Arabia is spending billions to transform its global image from a country known for strict religious restrictions and human rights abuses into a tourism and entertainment hub under a plan its Crown Prince Mohammed Bin Salman launched, known as Vision 2030.