Elon Musk's X will no longer pay creators based on ads but on engagement

X, the Elon Musk-owned platform formerly known as Twitter, is making big changes to its Creator Revenue Sharing Program.

On Wednesday, the social media company announced that it would now start paying monetized creators on X based on engagement from X Premium users. The change will go into effect November 8, according to an X Help Center document.

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X Premium users are those who pay for X's paid subscription service...