Reddit is dominated by millennials. I have some theories on why.
Reddit's user base is more than 40% millennial, according to a new Emarketer report — making that generation the platform's most well-represented.
Jenny Chang-Rodriguez/BI
- More than 43% of Reddit's users are millennials — the platform's most dominant generation.
- Maybe Reddit is popular because it's text-based, and that's what millennials grew up with.
- And its helpful advice and slightly cringe humor hit just right for people in their 30s and 40s.
Reddit is...
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