New Balance and Aimé Leon Dore’s New Collab Wasn’t Meant to Be Resold

In the age of resale platforms like GOAT and StockX, some enthusiasts place merit solely on a shoe’s resale value. To many, if a sneaker doesn’t “flip” (resell for a premium), it’s a “brick” (destined to collect dust on shelves). But what if a trending footwear brand got together with an equally buzzy streetwear label and made a sneaker that wasn’t intended to sell out?

Aimé Leon Dore and New Balance released their latest collaboration, the 475, in two colorways on Sept.