On media: Analyzing the TV ratings for Pac-12 broadcasts on The CW (and what they could mean for the long haul)

Midway through this experimental season, the data points to a favorable outcome. TV ratings for Pac-12 football games on The CW have been impressive thus far.

At least, the ratings seem impressive given the small sample size and lack of historical context.

The five broadcasts involving Washington State and Oregon State have averaged 433,000 viewers on The CW, with two topping 500,000, according to audience data provided by the SportsMediaWatch website.

(Oregon State’s overtime...