Paphos is pushing forward with a €195,000 digital advertising campaign this October, targeting key tourist markets across Europe to boost visibility and attract more visitors.
Local tourism board Etap said this initiative builds on three years of successful campaigns. Local hoteliers, Etap, the Cyprus Hoteliers Association (Pasyxe), Hermes Airports, and the Hellenic Bank have renewed the campaign aimed at positioning Paphos as an attractive destination, with good and efficient air connections.