Meta trying to get Threads engagement bait ‘under control’

Meta has acknowledged the increase in engagement bait material on its text-based social media app Threads.

Threads was launched in July 2023 to rival Elon Musk’s platform X. It has proved a popular alternative, with the app gaining more than 175 million users in its first year.

However, it hasn’t been free of problems. Recently more and more users have been complaining about engagement bait content on the app.

Like most social media nowadays, Threads reverts to a “for you” feed page.