The power of passions: Tapping into consumers' emotional bonds
Wellness is the second highest-rated passion among consumers, according to a survey by Mastercard.
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- Raja Rajamannar, chief marketing and communications officer of Mastercard, is one of BI's "Most Innovative CMOs" of 2024.
- Tapping into people's passions can inspire emotional connections with consumers.
- Rajamannar says a passion-based marketing strategy is effective for a company's long-term growth.
Marketers have long understood that emotion...
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