We're PR Crisis Managers. Here's How We Do Damage Control When We Say Something Stupid.

Here's what PR experts personally do when they say something embarrassing in the moment.

In the world of public relations, crisis communications firms are tasked with doing the dirty work: When clients get roped into a public scandal or say something remarkably dumb ― which happens a lot on social media ― these PR pros are the ones responsible for helping the person save face and keep their jobs and endorsement deals. 

Given their line of work, we figured they must be pretty adept at handling their own occasional verbal fumble...