Blue Origin CEO says he wants to bring Amazon's customer-centric culture to Bezos' space rocket company
Blue Origin's facility in Florida. The company hopes a planned November rocket launch will prove it can still catch up to SpaceX.
Mario Tama/Getty Images
- Jeff Bezos' space rocket company, Blue Origin, has long lagged behind Elon Musk's SpaceX.
- Its CEO, David Limp, thinks adopting some of Amazon's customer-centric culture will help.
- He is also looking to the November launch of its New Glenn rocket to prove it can compete.
Jeff Bezos started his Blue Origin...
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