Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full of, well, the same thing that has their target audience backed up.
In a randomized controlled trial, the probiotic Bifidobacterium animalis subsp. lactis—used in many probiotic products, including Dannon's Activia yogurts—did nothing to improve bowel health in people with constipation, according to data from a randomized triple-blind placebo-controlled clinical trial published Wednesday in JAMA Network Open.