Why Apollo is waking employees up at 4:30 a.m. and bringing in speakers to scare 'the bejesus out of them'
Marc Rowan, a cofounder of Apollo.
Reuters
- Apollo plans to double its assets under management in five years even as market conditions change.
- Rowan said the firm was testing new tactics to motivate employees to "play to win."
- Here's how and why the firm has turned to frozen yogurt and 4:30 a.m. wakeups.
At Apollo's presentation to investors on Tuesday, all eyes were on the firm's ambitious goal of doubling its assets under management and further cementing its place as the world's largest private lender.
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