How to use social and forum data to inform next-level SEO strategies
These days, I’m looking at SEO research a little differently. Most of the data that’s been most valuable for developing SEO-friendly content isn’t from Google, Bing or even third-party SEO tools.
Platforms like TikTok, YouTube and Reddit act like search engines, and they’re rich with data about markets, audiences and what engages them.
In a world where creating strong SEO content means creating user-first content, this type of data is immensely valuable: It’s rapid consumer intelligence using what’s already available.
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