Google Lens to add Shopping Ads this year

Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today.

What it looks like. Google shared an example showing a search result someone would see when shopping for a green backpack using Lens. A searcher can tap the Lens icon in the search bar and then take or upload a photo to find out more about any product.

By the numbers. According to Google:

• Of the 20 billion monthly Lens searches, 4 billion are related to shopping.