Amazon Prime Video will serve more ads in 2025

Subscribers to Amazon Prime’s ad-supported tier will be seeing more ads next year according to Amazon’s VP of Prime Video International, Kelly Day.

According to The Financial Times, Day said that Prime’s ad tier “load” would “ramp up a bit more into 2025.” She described the current ad load as “very light” as the ads are currently before and after a show, rather than in the middle of it.

Day described this as “a gentle entry into advertising that has exceeded customers’ expectations...