Facebook cracks down on celebrity deepfake scams after $43 million in losses for Australians

Scams are getting more complex as artificial intelligence gets more advanced. That in mind, Meta launched a new Fraud Intelligence Reciprocal Exchange (FIRE) tool in Australia in an effort to cut down on the massive financial losses suffered by victims in the country.

Australia saw a rise in celebrity deepfakes pushing investment scams amid the ongoing crypto boom. Such scams used fake images of Aussie celebs like billionaire Gina Rinehart or TV personality Larry Emdur, the Guardian noted.