Gordon Ramsay trademarks signature insult to use in London restaurant after meme of him using it is watched 14m times

GORDON RAMSAY has often turned the air blue on Hell’s Kitchen and Kitchen Nightmares.

Now he’s about to use some more unpleasant language — by trying to trademark the word: “idiot.”

It’s not entirely clear why Gordon is making this odd application to the Intellectual Property Office.

But it probably has something to do with his Idiot Sandwich...