Building a customer base beyond social media: A guide for influencers

Even for top influencers, relying solely on social media platforms can be a risky business. As an influencer, you’ve likely poured your heart into building a following on Instagram, TikTok, or YouTube. But what happens when algorithms change, platforms fade, or worse – your account gets suspended? It’s time to think beyond social media and build a customer base that truly belongs to you.

The pitfalls of platform dependence

Let’s be honest: the dynamics on social media platforms can be unpredictable.