Sugar rush: Insomnia Cookies’s list of new U.S. locations could grow by 1,800 in the next decade

The late-night bakery is already on track to open 55 stores in 2024 for a record expansion year, reaching more insomniacs than ever.

Insomnia Cookies, the bakery brand best known for delivering warm cookies late into the night, is said to be on track to open a record 55 stores in 2024, with plans for another 1,800 bakeries in the U.S. alone over the next decade.