Amazon announces the dates of its October Prime Day sale

Amazon's "October Prime Day" event is right around the corner.

Prime Big Deal Days will run for 48 hours from Tuesday, Oct. 8 through Wednesday, Oct. 9, the company announced today. (We were right.) The event will be exclusive to members of Amazon's Prime subscription service, just like its flagship summer Prime Day sale.

This marks the third time Amazon has held a fall Prime event that serves as the extra-early kickoff to its holiday shopping season ahead of Black Friday — and it appears its name is finally sticking.