The great Evernote reboot

For so many years, the Evernote elephant was a truly iconic logo. Evernote was one of the first productivity apps to embrace smartphones, to enable cross-platform sync, and to make it really easy to store and create almost anything. And so Evernote was huge.

But Peak Evernote was roughly a decade ago. Since then, the product has often felt stagnant (or worse), the company churned through executives and business plans, and it seemed like Evernote was slowly turning into a zombie app.