LSU's Olivia Dunne is charting a path for after college, even as NIL money continues to pour in

LSU gymnast Olivia "Livvy" Dunne has experienced a dramatic rise in popularity over the past handful of years, largely thanks to social media. 

She appeared to begin sharing videos on TikTok around 2020, initially showing her participating in gymnastics. Dunne's content eventually evolved, and she shared more elements of her life away from the gym. The videos of Dunne dancing and skit-style clips seemed to boost her following on the platform.

Her popularity has made her a highly sought ambassador for several brands.