Pablo Marcal: Brazil's conservative newcomer jolts Sao Paulo mayor race

Since he officially entered the contest to run the city of 12 million people after October local elections, the motivational speaker and personal development coach has soared in popularity. Taking a few leaves from the playbooks of far-right leaders like former president Jair Bolsonaro, US former president Donald Trump, and Argentina's Javier Milei, he paints himself as a political outsider, using provocative rhetoric and slamming the left. "People want freedom, to say what they think. They don't want to conform to gender ideology.