‘Beetlejuice lips’ beauty trend inspires backlash: ‘An influencer’s nightmare’

Beetlejuice lips became the breakout makeup trend of late summer 2024, but may end in nightmares for certain TikTok influencers. As Warner Bros. promotes the new film Beetlejuice Beetlejuice, released in the U.S. on September 6, makeup TikTok grew obsessed with a lipstick trick that doesn’t work for everybody, it turns out.

As Halloween approaches, more and more influencers may find themselves exposed as having less than natural lips thanks to the invention of Beetlejuice lips.

Beetlejuice lips...