Campbell Soup to make historic name change
The Campbell Soup Company is looking to make a historic change to its iconic brand name.
The company intends to take on the name The Campbell’s Company "as part of its evolution and transformed portfolio," it said Tuesday.
"The subtle yet important change retains the company’s iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio," CEO Mark Clouse said in a statement.
Campbell announced the name change...
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