American fast-food giants are going big on a China wager, betting they can get the country's new middle class to love them back
KFC and McDonald's are two of the few American brands pushing hard into China as the local economy slows down.
Getty Images; Alyssa Powell/BI
- As other investors flee China, KFC and McDonald's are planning their most ambitious expansions there.
- Both enjoy premier positions in China's fast food market, but the country's economic outlook remains dim.
- They're honing in on lower-tier cities, where they bet a new middle class will emerge.
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