SHOPPERS are paying up to three times more to buy items from certain online vendors compared to buying them from the original stores, an investigation by The Sun has found.
Thanks to the rise in internet algorithms, you can now type an item into Google and be served a number of retailers offering similar pieces.
A single search brings up dozens of retailers selling that itemBut many shoppers may not realise that many of these sellers are actually selling the exact same item for a huge range of different prices.