How online retailers are charging shoppers up to THREE TIMES more than other stores for the exact same item

SHOPPERS are paying up to three times more to buy items from certain online vendors compared to buying them from the original stores, an investigation by The Sun has found.

Thanks to the rise in internet algorithms, you can now type an item into Google and be served a number of retailers offering similar pieces.

But many shoppers may not realise that many of these sellers are actually selling the exact same item for a huge range of different prices.