Gwyneth Paltrow's Goop is cutting 18% of staff as it scrambles to change strategy
Gwyneth Paltrow launched Goop as a newsletter in 2008. Now, it's once again pivoting — and reportedly laying off 18% of its staff.
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- Gwyneth Paltrow's Goop is refocusing, according to a new report.
- In doubling down on beauty, fashion, and food, the company is laying off 18% of its staff.
- The brand, which spawned a number of celebrity copycats, has gone through several iterations.
Goop, Gwyneth Paltrow's blog-slash-lifestyle brand-slash-beauty...
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