Cyprus tech firm proposes new standard for cookie consent management

Cyprus-based internet browser Aloha, which operates on a privacy-first approach, this week sent an open letter to the World Wide Web Consortium, rallying industry leaders to eliminate “annoying cookie banners” while protecting user privacy.

According to the announcement, the “goal of the initiative is to create a new industry standard that gives users more control over their data and simplifies cookie consent management”.

Moreover, the company proposed a “one-and-done” solution...