Conservation of water, environment part of India's cultural consciousness: PM Modi

Prime Minister Narendra Modi emphasized the importance of water and environment conservation, highlighting it as part of India's cultural consciousness. Speaking at the launch of the 'Jal Sanchay Jan Bhagidari' initiative in Surat, he advocated for the 'reduce, reuse, recharge and recycle' mantra to save water and called for innovative techniques and technology in water conservation.