Accor appoints two Global Brand Presidents to fortify brand leadership

Accor, a global leader in the hospitality industry, proudly announces the strategic appointments of two seasoned executives to helm its globally renowned Premium, Midscale & Economy (PM&E) brands. These pivotal Global Brand President roles underline the Group’s commitment to fortifying its brand equity and enhancing its market position across its diverse and world-leading portfolio of brands.

Benoît Racle appointed Global Brand President – Premium (including Pullman, Swissôtel, Mövenpick...