The Dallas Cowboys have not returned to the Super Bowl, let alone the NFC Championship game, since beating the Pittsburgh Steelers 27-17 in Super XXX on Jan. 28, 1996.
Despite that, the team has become the most valuable franchise in professional sports.
The Cowboys are the first sports team in history to reach $10 billion in value, according to Sportico's valuation from August.
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There is a notion that Cowboys owner, president...