ET Graphics: Jio's disruptive entry revolutionised India's telecom market

When Reliance Industries launched its telecom services under the Jio brand in September 2016, it disrupted the market by offering free voice and data services. This move forced major competitors like Bharti Airtel, Vodafone, and Idea Cellular into consolidation. Eight years later, India now boasts some of the lowest telecom tariffs and the highest data consumption globally.