Valencia use LaLiga tech to launch dynamic ticket pricing system
September 5 – Spanish club Valencia have announced they will introduce ‘dynamic ticket pricing’ for home matches.
The club’s ticket website says: “One of the new features for the 2024/25 season is the implementation of dynamic prices when purchasing tickets. Following the global trend established for shows, sporting events and entertainment, Valencia CF will use this practice that has the support and technology of LALIGA.
“Tickets will go on sale with a base price,
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