New East Village logo captures San Jose business district’s funky vibe

It’s not easy to distill the vibe of a business district that’s so eclectic it’s hard to define, but San Jose graphic designer Theo Mendoza has pulled it off with a funky new logo for East Village, the rebranding of San Jose’s East Santa Clara Street Business District.

The new logo was unveiled during a little celebration Tuesday morning in front of the mural outside Vegan Bistro and Deli on North 10th and Santa Clara streets. The East Village logo gives off a throwback vibe — it feels like something out of the early ’70s to me ...