September 4 – Fast-growing African online betting business SportyBet has agreed a multi-year sponsorship with LaLiga, adding to the Spanish leagues regional betting deals with M88 in Asia and RushBet in South America.
SportyBet, launched in 2018 and posting the fastest growing gross gaming revenue of any region in the world, also has regional partnerships with Real Madrid and Manchester City.
No value was given for the deal.
Jorge de la Vega,
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