Move over Alexa – Amazon launches AI ‘shopping helper’ called Rufus and there’s a secret meaning behind the name
AMAZON has introduced an AI-powered shopping assistant its site called Rufus.
The chatbot is designed to help people find products faster with broad research questions.
The bot has been active in the US for about six months nowRufus has been around in the US since February but it’s only just landed in the UK.
Of course, people will be well aware of Amazon‘s principle assistant, Alexa – which isn’t going anywhere.
Rufus is being soft-launched to a subset of customers in Amazon’s mobile app.
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